About Us


ECHO Designer Boutique is a designer fashion outlet for several New Zealand Designers and manufacturers. We sell current season garments, past season at great prices, and overseas samples in sizes 8 - 24 at up to 70% less than normal retail prices. Be sure to check out our $50 and under sale!

Some of the New Zealand Designers we stock are Minx shoes, C.REED, Bittermoon, Sabatini, Helga May, Loobie's Story, Madly Sweetly, GLAM, as well as overseas samples.

*Not all garments for sale on our website are available in store and not all garments in store are listed online*


ECHO Designer Living is a homeware, gift and accessory store. Come and see us for luxury goods like Hugo Boss writing instruments and Sabatini homewares.

We are a major supporter of the local collective Art+Soul. We sell their products which are made by a community of young adults with special needs. We are heavily involved in this group and believe wholeheartedly in the cause. “Making life a little more productive and a lot more fun.”

We also sell leather handbags and wallets from Minx, Baron Leather Goods, Pierre Cardin, Milleni and Duffle and Co.

We focus on supporting locally made product like Sabatini homewares and scarves, ceramics by local artists, skin and body care, Inga Ford Soapmaker, and local artists who create one off bespoke pieces.


Our shops are both located in the seaside village of Devonport, Auckland at 30 Victoria Road, and 67 Victoria Road, the main shopping street of Devonport. We opened our clothing store 1998 and launched our living store in January 2017 .


Monday-Friday 10am-5pm

Saturday 10am-4pm

Sunday 11am-3pm

Public holidays 11am-3pm

Christmas Holiday Hours: open 27th-31st Dec 11-3pm


Our aim is to bring you great designer pieces, at an affordable price. We focus on locally made and unique designs that you'll love.